
The future of work
Home comforts
How Venture Workspace is bringing the office closer to the suburbs, with all the business tools and services you could need.
Approximately 14 000 co-working spaces are operating globally, and it’s not just tech groups adopting collaborative hubs from which to base their business. Accountants, media companies as well as co-corporate companies, among others, are using them too. As the world is changing, fuelled by the 4th Industrial Revolution, our rules of work and engagement are changing as well.
Urban living, traffic congestion, unnecessary overheads, plus virtual companies and networks have driven the demand for co-working spaces. Companies no longer have to consider massive infrastructure as a necessary part of having an operational entity.
Director and co-founder of Venture Workspace, Louis Fourie, is a frontrunner in the co-working property sector.
With his two business partners, he has spearheaded the structure of the Venture Workspace building in Cape Town, which is now gearing up for expansion into other areas of the city. Fourie sat with TRIBE Business Magazine and shared more on his story, the industry and the future of work.
I studied mathematics at university, with the dream of becoming an actuary. I very soon realised that it was not for me and ended up in the events industry, which kept me very busy for about 15 years. I worked with big corporates as well as events and wedding companies—it was an amazing experience. I think that’s where the love for hospitality and people was born. I want to create memorable spaces for clients to enjoy away from home. For me, it was a natural progression moving into designing co-working spaces.
How do you merge that passion for people with running a business?
It’s interesting, because with events you have a client for one day and often never see them again. The co-working space is a different ballgame, where it’s not just a day but a prolonged relationship that you build with people. Our clients become actual friends and people with whom we relate, and with whom we share stories. That’s why I love coming to work and being a part of an environment where people from different backgrounds, cultures and industries socialise and get together—the CEO of a company can chat to the graphic designer in the office next door. There’s this mingling of industries, and that’s not something that would happen in your traditional building!
Your approach is very unique, from the location of your spaces to the services you provide. Can you elaborate on the concept behind your company?
As most people will have noticed, co-working spaces constitute a growing industry and more and more companies are moving into shared office space. We decided to get on board to decentralise businesses from the city centre. The density of the city needs to be distributed. That was our goal, bringing these workspaces close to the suburbs where people live, and in turn alleviating the traffic into town every day. It’s also more affordable having these spaces in the suburbs rather than in the central business district, especially if you look at rental rates (to start with). It’s a no-fuss approach, so it has to be productive.
What is your company ethos?
Basically, functioning spaces coupled with the provision of business tools to assist all types of businesses. Whatever their size, big or small, we support them and offer them a foundation to grow within their respective industries. It’s really fulfilling to play a part in a company’s growth, especially when you look closely at our economy right now. There’s a great platform for entrepreneurs and startups. The key principle underlying our company is hospitality: It’s a hotel for offices, making client interaction and the services we provide paramount.
How does Venture Workspace assist those startups, as they have quite different needs compared to the more established companies?
It ties in closely with the various packages we offer. Not everyone can afford to go and sign a five-year lease and put down a big deposit. Our packages are flexible and tailored to meet our clients’ needs; our spaces are furnished; there’s a receptionist to whom you don’t have to pay a salary (the average salary for a receptionist probably starts at about R10 000). Technically, you don’t have to rent a printer, you don’t have to rent a scanner; electricity, rates, water and a couple more expenses are taken care of for you. The Internet connection allows you to open your laptop and start working. A good example is someone who’s starting out and working part-time on a new business: We have the hot desk option, where you can just pop in for the day and start working. It also applies when you have a private office. If you do your calculations, you’ll find it’s not that expensive using our co-working spaces. You get an office that provides you with services that cut your overhead costs, plus receptionist services, a stable Internet connection, kitchen facilities and other necessities—for far less.
So how do you go about selecting a location for your buildings?
Finding locations can be tricky and difficult, but we adhere to our ethos. Part of that is to ensure our locations are accessible. Regardless of the mode of transport—be it car, bus, train or other public transport—our spaces are intentionally structured to be closer to people. We have positioned ourselves in the suburban areas to ensure people can easily access their daily requirements, whether it’s shopping at the mall, going to the gym, or getting lunch. Our current office in Brookside, Claremont was a great find, while the planned second building in Constantia is going to be part of a shopping centre complex, with everything practically at your doorstep.
The first and most important thing that we look at is the shape of the building; certain buildings just don’t lend themselves to being co-working spaces. An office without windows doesn’t work—it needs to be a building where each office can have access to natural light. Once that box is ticked, we look at parking, which is the second biggest demand in Cape Town. We then look at other important basics such as good fibre availability and the current tenants or owners in the building. We look at the extent to which the building is accessible from nearby highways and public transport routes. It’s also a bonus if the building is close to retail stores.
One thing that differentiates Venture Workspace from the competition is the fact that you have flexible leases. How do these work?
With commercial offerings, you have to sign at least a three- to five-year lease and pay a massive deposit. Here at Venture Workspace we’re flexible and you can start from a month to a year. The other flexibility we have is, as your company grows or faces challenges, we’re able to adjust and give you something that can work for you. Whether you want a bigger office or a hot desk option, we can assist across the board.
Tell us more about the virtual office service?
It’s actually a great offer for startups. You don’t physically have to rent office space in the building but, for all intents and purposes, you actually are. In essence, you can use our business address for your business cards and your mail—we can receive packages and post on your behalf, we can courier it to you, or you personally can come and collect it whenever you’re in the area. Together with that, we issue a telephone number, so all incoming calls for your company will be answered professionally by our receptionist and then we can transfer the call or take messages as you please. You also have access to our meeting rooms whenever you need to meet a client.
Co-working spaces and virtual offices are still fledgling concepts in South Africa. What is your company’s long-term goal?
A number of overseas companies have moved into South Africa with this concept, but we are a truly South African company. Many of our competitors focus on the glamour to attract more people, whereas our focus is on people who are dedicated to their business but need a place to work from.
We are taking things slowly and conservatively. The dream is to grow nationally, but for now the focus is on Cape Town. We have been at our current location for three years, which has been fantastic and a great learning curve. Interest in our space is growing daily and we have a wonderful selection of clients, some of whom have been with us from the beginning.
Our second location, based in Constantia, will be open from 1 December 2019. It’s a brand-new building, so it’s wonderful being part of the design process right from the start. It will be our second location in the Southern Suburbs and the location is absolutely perfect: right next to the M3 and servicing both the Constantiaberg area and the deep South.
How can people get more information on Venture Workspace?
Most of the information is on our website (ventureworkspace.co.za), but we love people coming in to see the space for themselves as it’s a place best experienced rather than discussed over the phone. Some people still have misconceptions about how these workspaces function, so by coming in they can see what it would be like working here: that there’s privacy and extra offerings such as the business support and kitchen services. I find that most people who come in and experience the space are happy to sign up.

Chris Hayman
Born in the United Kingdom, Hayman emigrated to South Africa in 1983. He left formal education after completing his A levels. Initially having worked in the manufacturing industry, he then proceeded into construction—taking on different roles until eventually he bought out the shareholding in a specialised subcontracting company that he started managing in 1990. The company grew until it reached maximum operating capacity throughout South Africa. From there, Hayman started a project management company, which ran until 2017 when he closed it due to poor returns. Between 2005 and 2018, he founded a wide range of successful businesses in collaboration with various partners. He is now a shareholder in three property-related businesses, including Venture Workspace.
Why did you decide to get involved in this business? What value did you feel it could bring?
Initially, I was looking for a personal office space from which to operate in 2014. I met Louis at that time, who was running a serviced office suite. We decided it was a good idea to open our own operation after seeing the potential it had in the industry and what that could do for South Africa’s growth. This model has massive potential to prosper and grow through expanding economies, because the service offering is very flexible.
What are your future plans for this business and where do you see more potential for expansion?
We intend to expand within our specific niche market. We provide flexible serviced office space to small- to medium businesses outside the rim of the rush-hour traffic zone. We are developing strategic partnerships with complementary organisations in order to create a chain of similar operations in existing host structures.
What separates Venture Workspace from the rest?
In one word, “Louis”. His dedication and professional attention to every detail in a hospitality-based environment. We stand by our watchwords: Spaces for people that work.

Colman Murphy
Born in Ireland, Murphy attended University College Cork and obtained a BCom Honours degree. He served articles with Ernst & Young in Ireland, and is a fellow of Chartered Accountants Ireland. After moving internationally with KPMG, Murphy came to South Africa in 1992 and gained experience in the car rental and electronics sectors. From 2003 to date, he has been involved in property development in both residential and industrial markets.
Why did you decide to get involved in Venture Workspace?
This industry has taken off in the main financial capitals of the world, but it’s still in its infancy in South Africa. There was an opportunity to enter into a market with huge potential for growth at an early stage, while still involving some of my experience gained in the property market.
What are your future plans for this business?
Conservative, focused, organic expansion.
Why should clients choose your co-working space?
Our professional service, attention to detail, location and value proposition.
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